Advantages Of Digital Outdoor Advertising

Incorporating social media elements into a campaign gives it new life online and extends its reach well beyond the initial audience such as with a recent coachella lady gaga promotion by dash two.

Advantages of digital outdoor advertising.

Lucky for you we ve compiled a list of the advantages to help you understand exactly why. Outdoor advertising offers a number of advantages. There are many benefits of outdoor advertising for your company. The advantages and disadvantages of outdoor advertising prove that it can be a good marketing advantage if your company is smart about where the ad is placed but with digital marketing on the rise there are so many options that better target a specific customer base.

The benefits of digital outdoor advertising these days consumers are exterminating in home ads like household pests. Outdoor advertising has a major advantage which is its cost effectiveness opening the entryway for all advertisers small or extensive. As indicated in a survey by outdoor advertising association of america oaaa outdoor advertising is. Digital and outdoor advertising.

Ad targeting is based largely on location and time or on demographics and behaviours identified via anonymous aggregated mobile tracking e. With proper placement a broad base of exposure is possible in local markets with both day and night presence. Unlike print television or radio advertising that run multiple ads in sequence outdoor advertising offers advertisers the opportunity to reach a captive audience with an exclusive uncluttered message. Builds immediate brand awareness.

Billboard advertising enables companies to complement their other forms of advertising such as digital radio or television. Digital out of home ads can be targeted to reach specific audiences but the criteria used are more environmental than personal leading to relevant advertising that doesn t cross a line into intrusion. The average consumer will need to see something at least 10 times before they take a call to action. Wide coverage of local markets.

Digital billboards are an increasingly common outdoor advertising method that is becoming more popular. Digital outdoor advertising might also. As advertising technology grows more sophisticated so does ad blocking capabilities squashing ads like bugs on television and mobile devices. One of the primary benefits of billboards is that they re always on 24 hours day 365 days a year.

Undeniable advantages of ooh advertising. You may be wondering why so many people are choosing to go digital. It includes colourful billboards banners and posters on buses trains taxis benches and malls. 80 percent more affordable than television ads.